Upside-Down Ads Reveal The Subtlety Of Depression
Singapore-based suicide prevention organisation Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.
However, when the ad is inverted, a sadder, more depressing message is revealed.
The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over.
It also reinforces the message that it is easy to miss the warning signs of depression.
"From 2006 to 2012, a white police officer killed a black person at least twice a week in this country." - MHP
remember when hermione looked like a princess for the yule ball and she walked past malfoy and he couldn’t think of an insult to throw her way so he just stared at her with his mouth wide open